[Image: Instagram/Fitch & Leedes]
Fitch & Leedes has teamed up with SANCCOB (the Southern African Foundation for the Conservation of Coastal Birds) in a mission that’s close to our hearts — protecting the iconic yet critically endangered African penguin.
With only 8,300 breeding pairs left in the wild, time is running out for this beloved species. But hope is not lost. Through rescue, rehabilitation, and education, SANCCOB is making a tangible difference — and now, you can too.
Education Is the First Step to Conservation
Awareness sparks change. Every person who learns about the plight of the African penguin becomes part of the solution. That’s why Fitch & Leedes proudly supports SANCCOB’s vital conservation and education efforts — from school outreach to hands-on rescue and rehab.
Here’s How You Can Make a Difference:
Support Penguin Education Programmes: Help raise awareness and understanding, especially among the next generation.
Adopt a Penguin: Symbolically adopt to support SANCCOB’s ongoing rescue and rehab work.
Donate: Every rand helps provide food, medical care, and safe shelter.
Sip With Purpose: Every can of Fitch & Leedes Pineapple Lemonade supports the cause. It’s flavour with a mission.
Share the Campaign: Spread the word and grow the movement.
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Join the Waddle, Join the Mission
Every penguin saved is a step closer to a future where African penguins thrive again on our coasts. Change begins with awareness, but lasts with action.
Support, share, sip – and most importantly, take a stand.
Join the mission today. Because not all tuxedos are for toasts — some need your help.
