Thursday, June 26, 2025

Steve Hofmeyr Says Woolworths Sponsors Him (Which They Deny)

Steve Hofmeyr should do what ostriches do and bury his head in the sand for a few months, until all this drama dies down a bit.

Woolworths should definitely not sponsor Steve and should rather look to sponsoring me. God knows I spend enough time and money there, wandering the aisles for mushroom stir-fry sauce and their box popcorn.

I digress.

Steve has claimed that Woolies sponsors him, along with South African Airways and e.tv. Woolworths denied this in a Facebook post.

“We do not have a sponsorship agreement with Steve Hofmeyr.”

Pick’n Pay has also trued to garner a bit of distance from the singer.

“Pick n Pay totally rejects Steve Hofmeyr’s comments on apartheid. They have no place in South Africa.”

Pick’n Pay is the sponsor for a music festival that has booked Steve to perform, and the major shopping chain is seriously contemplating a hasty exit from supporting these concerts in the future.

Check out TimesLive