We know the Super Bowl is when America’s most well-loved brands bust out the big guns. Just about everyone is plonked on the couch and it’s not like they’re going for a jog between plays.
It is estimated that a minute slot during this year’s game will cost advertisers around $9 million. As you can imagine, they put quite a bit of thought into how they fill that minute.
Last year we saw Budweiser’s ‘Puppy Love‘ advert, which has since been viewed over 50 million times on YouTube. Building on that success the beer brewers have again gone for the bond between a canine and a horse, and this time around they are really yanking on the heart strings.
Check out the video above and, if you’re the overly sentimental type, best have some tissues on hand.
[source:mashable]
