With this whole new ‘viral’ thing, many marketing departments are desperately trying to produce the kinds of advertising campaigns that get the internet’s attention – often with depressing results. Fortunately, the television ad for the Washington Lottery is awesome; it has two dudes jousting on segways. Not totally sure how that sells lottery tickets, but hey.
This is, by the way, probably the only cool use of a segway, and even then it requires slow-motion cameras to work.
