[imagesource: Illustration by Slate / Photo by Michael Buckner / Getty Images]
Seth Rogen has been adding class to cannabis for some time now with his company, Houseplant.
The actor/pottery-maker/doobie-smoker and his business partner, Evan Goldberg, recognised a gap in the cannabis market after the popularity of Pineapple Express.
The 2008 film quickly became a stoner comedy cult classic and helped point out to Rogen and Goldberg that there were people interested in a “more elevated marijuana culture”.
Fast forward almost 15 years and the duo has started creating and selling a line of cannabis and weed-related paraphernalia (sorry, “accoutrements”).
Architectural Digest, alongside many other fans, has for a long time been fascinated by this venture and has just released a video tour of the Los Angeles-based house from which the business is run.
Inside the easy-breezy 141-square-metre home, you’ll find ashtrays based on Rogen’s own pottery, including many of the gloopy glazed ones he likes to show off on Twitter, a lighter and gas lamp made of marble, and rolling trays that come with an ashtray and grinder – all on display for casual shopping.
There’s even a combination lamp and ashtray, which Rogen seems particularly proud of:
“This was something that was very intuitive. For years and years, I would look at an ashtray and a lamp sitting on my desk side by side. Two different things. And I thought, what if it was one thing?,” Rogen says.
Rogen likes to test his products out for “months and months” and use them “to death” so the home-office headquarters is ideal for this:
“We did not set out to base Houseplant out of a house,” the comedian says at the start of the tour—but it makes perfect sense. “A lot of our products are home goods. We found that being able to see them in a home setting was invaluable.”
Over to Rogen in his 1918-built LA bungalow:
Lit.
[source:architecturaldigest]
