Saturday, July 12, 2025

Axe Creates Morning-After Pillow For Men Who Hate Cuddling [VIDEO]

In a move that is bound to be labelled misogynistic by some, Axe has created an inflatable arm and chest that smells like the Axe fragrance. Called the morning-after pillow, it is designed for guys who aren’t too keen on cuddling with their lady friends the morning after a night spent together.

AXE Excite Cloud 9 Party at Melrose Arch [Photo Gallery]

I cruised into Johannesburg with The Muse last weekend, to attend the AXE Excite Cloud 9 party, held at The Venue in Melrose Arch. I could be forgiven for thinking I had woken up inside an eagles nest of sorts, due to the abundance of white feathers from the wings worn by the angels. And […]

ASA Pulls Axe Advert Because It Offends Christian Viewers [Video]

The Advertising Standards Authority has ruled that an Axe deodorant advert be pulled. In the ad, angels can be seen falling from heaven because they are attracted to a man’s deodorant. But a viewer laid a complaint, claiming it offends Christians. According to him, angels aren’t supposed to forfeit their heavenly status for mortal desires.