What Do Lego, AfrikaBurn, And A Local Start-Up Have In Common?

Sometimes it’s good to harness the power of the people, and something like AfrikBurn is a prime example of that. So how do Lego and a start-up fit into the equation?
Sometimes it’s good to harness the power of the people, and something like AfrikBurn is a prime example of that. So how do Lego and a start-up fit into the equation?