Tuesday, June 10, 2025

Imagine People’s Lives Depended On It – Choose To Either Drink Or Drive

We told you recently about Drive Dry’s spot of goodvertising they had undertaken to reduce instances of driving drunk in young adult South Africans (us, you crazy kids). Here’s a brief rundown of how the campaign works, for those of you who missed it the first time around. Navigate to DriveDry.co.za, sign in with your […]

A Sequel To The Infamous “Papa Wag Vir Jou” Drunk-Driving Campaign Is Out [VIDEO]

Did you know that Shrien Dewani’s lawyer used the previous advert to try and convince a court that South African jails were dangerous and that he shouldn’t be extradited from Britain to face trial for allegedly killing his wife Anni? The sequel, which aired last night for the first time, is bound to instil yet more fear in drunken drivers’ minds.

Stop A Mate Driving Drunk And Be A Legend [VIDEO]

Let’s face it, as necessary as they are, some awareness campaigns are pretty lame. Especially when they are conceptualised by ad agencies who are out of touch with the audience they are trying to speak to. But not this quality, yet very funny New Zealand commercial. It urges blokes to be “legends” by not letting their friends drink and then drive.