Coca-Cola Enters Booming Prebiotic Soda Market With Simply Pop

Coca-Cola wants their slice of the fast-growing $820 million prebiotic soda market.
The Not-So-Brief History Of Soft Drinks

Bubbly drinks that don’t pack an alcoholic punch have a very long history.
Some Motivation For Those Giving Dry January A Bash

We’re already halfway through ‘Dry January’, and a few of us may already have fallen off the wagon, but with a little motivation, it’s not too late to get back in the game.
Peak Nostalgia – Range Of Retro Soft Drinks Launching In SA

Take a trip down memory lane with time-honoured bespoke classic soft drinks, which hark back to days of old.
Things Are Getting Pretty Desperate For Coca-Cola

The saying goes that desperate times call for desperate measures so we shouldn’t be all that surprised that Coca-Cola are playing dirty, very dirty. Bust out the big guns.
Medical Experts Pooh-Pooh Tim Noakes’ Latest Article

Would you believe us if we said Tim Noakes is courting controversy again? Of course you would, and it seems he is rather unfazed by the attacks on his latest paper.
New Coke Ad Embraces Calories [Video]

This is different… explicitly advertising how many calories your product contains instead of trying to make it sound healthier than it is? That’s what you call embracing criticism and putting a positive spin on it….
The Not So Healthy Reality Of Fruit Juice [INFOGRAPHIC]

Fruit juice is the healthy option, right? Of course it is. Or is it? This infographic goes so far as to call fruit juice the “evil twin” of fizzy soft drinks. Check out how fruit juice could be wreaking havoc on your health.
Radvertising: The Real Bears Anti-Soft Drink Ad Angers Industry [VIDEO]

An American ad agency, together with the Centre for Science in the Public Interest, have thrown down the gauntlet to the giants of the soft drink industry with a controversial new three-and-a-half minute video that looks at the health risks of the overconsumption of sugary, carbonated drinks.