The Nordic Society for Invention and Discovery is a whacky, mad-scientist think tank that is as close as you’ll get to a modern-day Willy Wonka factory.
A collaboration between ad agency Studio Total and Swedish retailer MiCasa, The Nordic Society for Invention and Discovery is known for inventing and developing products that break the mould.
They’ve made a rocking chair that charges your iPad, a lamp that can predict the weather – and a levitating carpet for small pets. Tomas Mazzetti, co-founder of Studio Total, said that:
We always try to do things we would like if we were 10 years old. That’s the key to our business.
This time, their childish intuitions have led them to create a headset for dogs – a headset that allows you to hear what your dog is thinking.
[Source : Fast Company, YouTube]
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