Take a look at the famous Grolsch Swingtop bottle – its unique shape, unique size, unique label, and of course, unique swingtop seal. No other beer looks like a Grolsch, and no other beer tastes quite like it either.
Grolsch has challenged conventional wisdom ever since the very first barrel that Peter Cuyper produced in 1615. Cuyper was a beermaker who had the courage, flair and skill to produce a beer worthy of the ultimate prize – marriage to the brewmaster’s beautiful daughter!
That beer was Grolsch. What made it so exceptional was Cuyper’s inspired decision to put quality above all else. Like when he chose to be the first brewer to use two hops in a beer – one for flavour and one for aroma – an unconventional approach that endures to this day. It stands to reason then that hundreds of years later, only Grolsch would insist on building a 7 kilometre pipeline to ensure their ultra-modern brewery used the water from their original centuries-old water source.
And, of course, Grolsch continues to offer the iconic swingtop bottle. From the moment when that bottle pops open, it could only be Grolsch, firing up all your senses – the sight and the sound, the sensation and the aroma, and finally, the taste.
Those who choose Grolsch are as unconventional as the beer itself – people with an affinity for success, people prepared to break the mould in order to achieve that success.
People with the confidence to invest time in themselves, and the imagination to use that time to explore out-of-the-ordinary options, because the road less travelled is often also the road to greater success. Like Peter Cuyper, they are perfectionists; they know that only the best will do.
Grolsch. Here’s to the next 400 years of doing things just a little differently.
