Amstel Lager got the digital world talking on Friday, 5 July when they released their new ad, exclusively online. “The Chef” is a follow-up to “The Boxer” and is once again a celebration of taking your time to do something the right way. But this time round, the story focuses on Simphiwe Nzima, a young man who takes up a job as a dishwasher so he can learn from the chefs around him and over time, gain the experience he needs to realise his dream of becoming a chef and opening his own restaurant. He learns that the things that matter most don’t happen overnight – they take time. And by taking the time he needs, he not only achieves success but enjoys himself every step of the way. The ad will air on all major TV stations across the country from 11 July 2013.
To celebrate the launch of “The Chef”, Amstel is giving you a chance to win a 5 star dining experience at the iconic Mount Nelson Hotel where the ad was shot.
TO ENTER:
Watch the ad on the Amstel Lager Facebook page and answer the question that follows. One lucky person will win a four course dinner at the Mount Nelson Hotel for them and a friend.
The prize includes flights, accommodation, breakfast and spending money.
The competition will run from 9 July 2013 to 25 July 2013.
Check out the Amstel Facebook page to watch the extended version of the ad, and enter the competition.
T’s & C’s apply.
