Sugar: your body digs it, because your brain digs it. If your mouth has ever watered at the prospect of your favourite dessert, or you’ve fantasised about immersing your head in a chocolate fountain, then listen up: this video will explain what was happening in your brain.

This, from Design Taxi:

This fascinating animation by Dr Nicole Avena for TED-Ed explains how sugar causes your brain’s dopamine levels to spike, creating a sugar rush and causing you to crave more of it. She also reveals how the increasing amount of sugar in food today is increasing our desire for a sugar high, much like a drug addiction.

[Source : DesignTaxi]