In the midst of all the warmth, generosity and looting (yeah, that last one still gets us riled up) surrounding the Cape peninsula blaze we have seen a new and rather interesting phenomenon sweeping the city. We’re calling it ‘fire shaming’, so here’s hoping that sticks.

We brought you THIS POST yesterday of a picture, sent in by a reader, showing someone not really getting the concept of responsible cigarette butt disposal. You know, like how you shouldn’t really throw your butts out of the window on Boyes Drive whilst all around you a fire rages.

Now it seems the name and shame game has gathered steam, with this little gem coming from another reader.

Heck, that’s some pretty good work there Nancy Drew! Someone actually traced a picture of a license plate all the way back to the moment Robyn drove this baby off the showroom.

Also it seems no car brand is safe. First it was a Ford, now it’s a Chevrolet. Oh, the horror. It will only be a matter of time until someone in a Hummer drives over a wounded duiker and has their family targeted in an act of mob justice.

Thanks to Ant for the spot.

UPDATE: We have another butt-thrower caught up in the shaming saga. Introducing to you…

Anyone fancy unlocking their inner Sherlock and nabbing this poephol?