The world of corporate Twitter accounts is rather high risk – drop the ball with a misguided tweet and things can unravel very quickly.

We all remember BIC Pens and their truly awful effort on Women’s Day this year, sending this out on their Twitter and Facebook feed:

That’s it, pack up your desk and make your way out the back https://propeciafinasteridestore.com door whoever was responsible for that.

Props to British Airways then who responded to a snarky Twitter user with a zinger of their own:

Solid effort guys, let’s have a look at a few other classic Twitter exchanges via the Telegraph:

And this one, because who can’t identify with this sentiment right?

[sources:telegraph&buzzfeed]