Cue thousands of lame ‘can’t touch this’ and ‘hammer time’ jokes.
The hip-hop icon has teamed up with real estate site Trulia, and to celebrate that partnership they’ve produced a rather unique take on property sales.
Does MC have a successful history in real estate then? Umm, not so much, with this peach below from the Daily Beast:
The enterprise is a cheekily ironic one, given that the performer famously shelled out $12 million for a state of the art, 11,000-square-foot megamansion with two swimming pools and a guardhouse in 1991, only to unload it for $5.3 million six years later after declaring bankruptcy.
Well if Donald Trump can enter politics with some success (thus far), I suppose there’s no reason MC can’t dabble in real estate.
And now, feast your eyes on that video:
Yup, that’s certainly a unique take on the traditional ‘couple being handed keys with toothy grins’ ads we’ve become accustomed to.
What else did MC have to say during his interview? Tech, artificial intelligence, upcoming albums – here’s the lowdown:
“Tech is wonderful,” gushes Hammer. “I’m extremely focused on AI right now. I think the AI stuff is, in the immediate future, going to be the biggest disruptor in tech. It’s going to change everything.”
So Hammer isn’t worried that, to quote tech genius Elon Musk, AI could be mankind’s “greatest existential threat?”
“I think there are various applications of AI,” he replies. “What I’m talking about is making AI your best friend: an AI application that, right now, would know that I’m on this phone call with you, it’d already have pulled up your profile and told me any public information about you, but at the same time it knows my schedule for the rest of the day, knows how long this call would be, and would then beep my Apple Watch and let me know when the time is up, what the freeway looks like right now, looking at the gas stations, reminding me that I have a doctor’s appointment and that my kids are out at 3 p.m…
Hammer says he plans to tour in the fourth quarter of this year, and has another single that he’ll drop later this summer. He also feels he was given a bad wrap as a “sellout” in the ‘90s for hawking products in commercials, when he was simply ahead of his time—the first hip-hop businessman.
“I’m used to it,” he says. “From telling other musicians to have diverse revenue streams to putting on a big show to technology, Hammer knows.”
Let’s hope he has more success this time around.
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