The old saying goes that ‘if it ain’t broke don’t fix it’, but sometimes it’s worth tweaking a little here and there to stay at the top of your game.
As of today (March 3), South Africa’s largest classifieds site, Gumtree.co.za, will sport a new homepage, along with several improved features.
The homepage will feature trending ads (that displays which ads are most popular in a user’s area), activity card notifications (similar to Facebook, informing users of activity occurring near their location), an improved search bar and location recognition, and improved browsing capabilities on mobile devices.
It marks the commencement of an ongoing journey to improve and change the site, with new features expected to roll out over the next few months.
Pretty sweet, right?
These changes follow the introduction of professional dashboards for property agents, automotive dealerships, recruiters and professional sellers known as ProTool in late 2016.
Here’s Johan Nel, Head of Gumtree South Africa:
“We rank among the top five biggest websites in South Africa, drawing six million unique browsers per month, making us a powerful marketing platform for brands and SMEs. Much of the innovation implemented has been directed towards enabling these customers to speak to their customers more efficiently via Gumtree.”
“We look forward to helping our customers achieve so much more, so much faster, in 2017.”
We’re all for any changes that make sites we love sleeker and more efficient, so props to those at Gumtree for doing exactly that.
