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Seth Rotherham
  • YouTube’s Number One Earner Will Make You Ill

    04 Dec 2018 by Seth Rotherham in Business, Tech/Sci, Video
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    No, I don’t mean you will be ill because of the YouTube channel’s content. I mean it will make you ill when you find out how much this person makes, and how old they are.

    Ready?

    This seven-year-old foetus earned $22m (R300 million) for the 12 months ending June this year. That’s according to Forbes, and reported by the BBC:

    The estimate by Forbes magazine found that Ryan of Ryan ToysReview pipped Jake Paul by $500,000 for the 12 months to June.

    Ryan’s earnings, which do not include tax or fees charged by agents or lawyers, have doubled compared with the previous year.

    Since the channel was set up by Ryan’s parents in March 2015, its videos have had almost 26 billion views and amassed 17.3 million followers.

    Forbes said all but $1m of the $22m total is generated by advertising shown before videos, with the remainder coming from sponsored posts.

    The amount generated by sponsored posts is small compared with other top YouTubers, Forbes writes. It is “the result not only of how few deals Ryan (or his family) chooses to accept, but also the fact that his pint-sized demographic isn’t exactly all that flush”.

    The toys featured in one of the channel’s videos can sell out instantly.

    Add that money to the $11 million he made last year, and young Ryan is sitting pretty for the rest of his life.

    Here’s a recent video that has more than three million views:

    What’s his secret, you ask?

    Asked by NBC why kids liked watching his videos, Ryan – who is now eight – replied: “Because I’m entertaining and I’m funny.”

    Doef! Kick to the ribs. The kid also cracked TIME’s ’25 most influential people on the internet’ list earlier this year.

    But don’t think Ryan’s powers are purely online. Oh no – this little tyke has a deal going with Walmart. Listen to this:

    In August, Walmart began selling an exclusive range of toys and clothing called Ryan’s World, and a video showing Ryan and his parents searching for his own toys at a Walmart store has had 14 million views in three months.

    The revenues from the Walmart deal are set to substantially increase Ryan’s total earnings next year.

    Feeling ill yet?

    But now who does that money belong to? Ryan, or his folks? Or both?

    According to BBC, 15% of the earnings are going into a bank account which Ryan can access when he becomes an adult. Haha – that’s hilarious.

    So the folks are blowing 85% of the cash?

    Fair enough – I mean, who’s checking?

    [source:bbc]

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