Been thinking of way to monetise your child?
Well, well, well, let’s introduce you to young Ryan.
He began his journey when he was just three years old, and has been mesmerising millions of children across the globe since.
Ryan’s parents capture videos of him opening toys, playing with them, and reviewing them for videos posted on his YouTube channel, “Ryan ToysReview,” reports Washington Post:
Ryan has become a multi-millionaire, according to Forbes magazine’s just-out list of highest paid YouTube entrepreneurs. He was ranked number eight, having brought in $11 million in revenue between June 1, 2016, and June 1, 2017, before management fees and taxes, of course.
He has become so famous that children everywhere have become hooked, “watching his videos for hours a day, even mimicking him and starting their own YouTube channels”.
I wonder what he would think of the toy that the New York Times called the hottest of the year?
And for his younger fans? He is their best friend.
It all started with a 15-minute video about a Lego Duplo train set:
When his family started recording and posting the videos in March 2015, the 3-year-old barely had any views let alone reviews, according to a profile of Ryan in Verge. In his first video, he simply opened a Lego box, set up the blocks, and played with them…
Soon the boy started playing with not just one toy at a time, but two, and then dozens. About four months in, his channel saw an explosion of traffic, driven primarily by a viral video of Ryan reviewing a hundred toys at once. It is titled “100+ cars toys GIANT EGG SURPRISE OPENING Disney Pixar Lightning McQueen kids video Ryan ToysReview”.
And that’s how you do it. In case you’re scheming to begin your child’s YouTube empire this Christmas, here are the key words:
Of his 30 most popular videos, more than half include the word “SURPRISE” in all caps in the titles: “GIANT EGG SURPRISE,” “HUGE EGGS SURPRISE TOYS CHALLENGE,” “BALLOON POP SURPRISE,” “SURPRISE TOYS Giant Ball Pit Challenge.”
Like this one, his most popular, with 1 035 173 747 views.
That’s more than a billion viewS on ONE VIDEO:
What the actual, right?
You can read more about Ryan’s success over here.
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