Apple’s launch events might have been delayed due to the pandemic, but now that the company is back in the business of new releases, they keep upping the game.
First, they hit us with an event that launched the most high-tech Apple Watch to ever grace a wrist, followed by the release of the new iPhone 12 range, with all-new designs and 5G wireless network capability.
Now we’ve moved on to the new generation of Macs, revealed in a launch on Tuesday, with three new computers that are the first of their kind to sport Apple’s very own microprocessor chip, the M1.
Reuters put together five key takeaways from the launch, but first, check out the Apple team’s presentation, condensed into 10 minutes:
Right, on to that summary.
APPLE SILICON DUBBED M1
The Apple M1 chip is built using five-nanometre processor technology packed with 16 billion transistors. That, my friends, is the most a company has ever put into a chip. The three new devices – the Mac mini, 13-inch MacBook Air, and 13-inch MacBook Pro – will use the chip.
The chip is expected to increase battery life and operating speeds, making these the most streamlined and efficient Macs ever.
Did I mention the eight-core GPU, which Apple says offer the world’s fastest integrated graphics?
NEW MAC MINI
This entry-level desktop computer, Mac mini, complete with M1 chip, has an eight-core CPU in its familiar 7,7-inch silver aluminium square design.
The new MacBook Air also features the chip, and most importantly a battery life of up to an astounding 18 hours. It retains its sleek, light design, but hey – if it ain’t broke don’t fix it.
If the 18-hour charge on the new MacBook Air got you going, sit down, because the charge on the new MacBook Pro is up to 20 hours. That’s twice the battery life of previous generations.
The new Macs will be fitted out with Big Sur, the latest version of Apple’s desktop operating system. Your iPad and iPhone apps will be able to run directly on the Mac.
To celebrate the new chip, let’s take a moment for some of the brilliant minds making greatness behind the Mac, including Kendrick Lamar, Gloria Steinem, Billie Eilish, RuPaul, Tarana Burke, Spike Lee, and Stephen Colbert:
While we’re on the topic of all things Apple, we would be doing you a disservice if we didn’t remind you that Digicape, South Africa’s largest independent Apple retailer, allows you to trade in up to five devices, and you can even get a quote online before you haul them into a store.
iPhone, iPad, Mac, Apple Watch, or Apple TV products all qualify, and getting a quote is as simple as filling out a form.
If you do the maths and you’re happy with your quote, just hop along to your nearest Digicape store for a quick physical inspection, following which you’ll get a final trade-in offer.
Whatever you’re after, be it a new iPhone, or that pair of AirPods your kid has been hinting at for Christmas, this is a great way to save a buck or two.
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