In 2005 Bebo was sold to AOL for $850 million. Back then it was supposed to be a huge social network. It obviously hasn’t taken off. The site’s founder Michael Birch has just bought back the social network for a paltry $1 million. Birch thought it would be fun to see if they could restore the social network to its former glory.
AOL’s acquisition of the website was meant to put them in a “leading position” in social networking but just two years after the purchase, it seemed doomed.
We just bought Bebo back for $1m. Can we actually re-invent it? Who knows, but it will be fun trying…
— Michael Birch (@mickbirch) July 1, 2013
Yes, this millionaire paid $1 million to play around with his old website. Whether it suceeds or continues to fail does not seem a top priority for Birch, it will simply be something for the founder to play around with.
