Cerebra, a brand-focused South African strategic communication agency, recently did a massive survey of how the best African companies utilise social media. Ever since the advent of sites like Facebook and Twitter, everyone wanted to know how these sites could work in business, and whether more followers really does mean more money.
There are still questions that remain unanswered – what type of posts are most popular? Who do the most successful companies connect with on Twitter? How should social media work internally?
Well, ask no more. The infographic below answers some of these, as well as others. It also shows us that when it comes to social media, the rest of Africa has got us beat.
Click the image for a link to the full-size version.
[Source : Mikewronski.co.za]
