LIFE’s Swimsuit Photos From The 70s Are Just Awesome [GALLERY]

In celebration of the 50th anniversary of Sports Illustrated swimsuit issue, Life magazine looked back on some of their own swimsuit editions from the past. 1970 to be exact. It's a testament to the winning formula of sun, beach, plus good looking women wearing swimsuits equals magazine sales.

In celebration of the 50th anniversary of Sports Illustrated swimsuit issue, Life magazine looked back on some of their own swimsuit editions from the past – 1970 to be exact. It’s a testament to the winning formula of sun, beach, and good looking women wearing swimsuits.

The Californian dream in the 70’s was a mixture of surf, sand, drugs, music and hippies.

Please enjoy these photos of summer girls eternally captured on celluloid back in the 70’s.