Radvertising: “The First Taste” For TED Introduces Kids To New Food In Slow Motion [VIDEO]
Marketing Agency, Saatchi & Saatchi Sydney collaborated with Heckler to create this amazing short video of kids tasting foods for the first time. The video, shot in high quality, was screened at the TEDxSydney 2013.
Radvertising: NSRI’s Sea Fever Campaign Is Hot Fire [VIDEO]
The National Sea Rescue Institute is a non-profit organisation comprised of almost 900 unpaid volunteers. Ogilvy and Mather advertising agency, together with Velocity productions, created and produced this advert to highlight the work that they do.
Radvertising: The Old Spice Guy Is Back… Selling Beer [VIDEO]
Isaiah Mustaf, or “The Old Spice Guy” dropped off the radar a little bit after his role in the Man Your Man Could Smell Like campaign. Where in the heck did he go? He went to Israel. To sell beer. Obviously.
Radvertising: This Anti-Abuse Ad Is Only Visible To Children [VIDEO]
Aid to Children and Adolescents at Risk, or The ANAR Foundation has found a way to get their anti-abuse message to children, without their potentially-abusive guardian being able to disarm the message.
Today’s Viral Video – Evian’s New “Baby & Me” Film Is Awesome [VIDEO]
The “Live Young” themed video has been a massive hit since it was uploaded four days ago. Its 28 million views and downright cuteness is what makes it our Viral Video Of The Day.
Radvertising: Virgin America’s New Airline Dating Service – Sir Richard Branson’s Guide To Getting Lucky [VIDEO]
Virgin America has launched a seat-to-seat delivery system for thier inflight passengers on US flights. Yes, you can actually send drinks to random passengers in your cabin now. This is awesome.
Goodvertising: Brandhouse Social Media Campaign Targets Drunk Driving
Local beverage company, brandhouse recently launched what they’re calling a “social media activism” campaign aimed at young adults, in an effort to curb rates of drunk driving in South Africa. We call that goodvertising.
Advertising Campaign Give Guys Stage Fright In the Toilet [VIDEO + PICS]
Going to the bathroom has never been this much fun.
Radvertising: Kmart’s “Ship My Pants” Campaign Is Gold [VIDEO]
Kmart have taken to YouTube to promote their new shipping service, and they have nailed it by encouraging customers to “ship my pants”. Say that fast. There isn’t really much more we can say about this, apart from the fact that the child is a real highlight.
Radvertising: TV Commercial Shot In Cape Town CBD Features Stampede, Dinosaurs And UFOs [VIDEO]
This excellent television commercial for Samsung’s Smart TV range demands to be watched, because it features a stampede of Wildebeest, a rampaging T-Rex, and an alien invasion – all couched within the familiar architecture of Cape Town’s CBD.
Radvertising: French Toilet Paper Ad Is Solid Gold [VIDEO]
“Emma…” Do you know one of those condescending twerps who smirks whenever you read a book, print a page, write something one a note pad – their tablet in hand? Are you one of those condescending twerps? Do you use an iPad when you run out of toilet paper? Obviously not. This rad TV ad […]
Radvertising: Game Of Thrones Print Ad In New York Times Is Genius [PIC]
The New York Times is a good example of how savvy print publishers can survive in a digital age. And their advertisers are keeping in step with them, giving a great example of what it takes to delight the eye on the printed page in an era of online rich media ads. The full page […]
Radvertising: Episode 10 Of The Tropika “Kagiso’s Island of Treasure” Web Series [VIDEO]
After 10 weeks of awesome online content, we’re finally at the finale of Tropika’s Kagiso’s Island of Treasure web series and the last episode finishes things off on a nice, quiet note. Kagiso tracks down his crew and takes a final trip to the Ocho Rios dolphin cove. While when the show kicked off I […]
Radvertising: Episode 9 Of The Tropika “Kagiso’s Island of Treasure” Web Series [VIDEO]
When last week’s episode ended with Kagiso’s crew walking out on him in the midst of one of his little tirades, I was convinced this week’s episode would take us back to the look & feel of Episode 1. I was expecting silly physical humour. Boy was I wrong. The second last episode of Kagiso’s […]
Today’s Excellent Spoof Ad – Are You Ironic? Do You Have A Beard? You May Be Suffering From “Hipster” [VIDEO]
Okay, look, it isn’t very funny to poke fun at hipsters anymore, seeing as the term is roughly 40 years old already. Apart from that, it has been done to death. You can’t even poke fun at hipsters in an ironic, self-reflexive way anymore. So this video is really late to the party, and should […]
The New Liqui-Fruit BlackBerry Flavour Ads Are Puntastic!
Liqui-Fruit has released a new BlackBerry flavour, and to promote it they’ve made excellent use of an extended visual pun, working off the base that BlackBerry is the name of a famous cell phone brand, but also happens to be a fruit (and fruit juice flavour). Thus spake the Liqui-Fruit brand manager, Karen Veysey: To […]
Radvertising: Episode 8 Of The Tropika “Kagiso’s Island of Treasure” Web Series [VIDEO]
One of the few things pretty much everyone in the world knows about Jamaica is that it produced Bob Marley, who sported the world’s most famous dreadlocks and also made some music you may be familiar with. Kagiso’s decided to get serious about his little Jamaican documentary and so he’s taken his crew to the […]
South African National Blood Service Ad Successfully Evokes Guilt Trip [VIDEO]
The SANBS has less blood in it than a character with a high fever from a Victorian novel. Blood shortage is a chronic, and very serious problem in South Africa. The problem is, it’s a hard task getting us to care about the situation. We’re currently rolling with 2,6 days worth of reserve stock – […]
Radvertising: Episode 7 Of The Tropika “Kagiso’s Island of Treasure” Web Series [VIDEO]
I’ve been waiting weeks and finally it’s here: in Episode 7 of Kagiso’s Island of Treasure, Kagiso Lediga finally goes head to head with Jamaican Olympian Yohan “The Beast” Blake! I’ve been hoping for weeks that he’d be bringing his sharpest one-liners to this particular interview and he doesn’t disappoint in this extended interview. Yohan […]
The Retroviral Year In Review Video For 2012 Makes You Feel Warm And Fuzzy About Advertising [VIDEO]
Our friends over at Retroviral celebrated their second full year of taxable business at the end of 2012. And to mark the ocassion, they made this delightful video, which you should watch.
Radvertising: Online Dating Website’s ‘Cheating Wife Caught Out’ Viral Ad [VIDEO]
A video has surfaced online of a scorned farmer dumping a tractor-load of horse manure on his cheating wife’s beloved convertible. He does this after apparently discovering her profile on a dating website.
Radvertising: Episode 6 Of The Tropika “Kagiso’s Island of Treasure” Web Series [VIDEO]
In this week’s episode of Kagiso’s Island of Treasure, the comedian hits up popular Kingston restaurant Grill 71 to try out some Jamaican cuisine. He’s made mention of their “jerk chicken” before and now we finally see Kagiso get to try the famous dish, and share a South African classic with a top chef. This […]
Radvertising: Episode 5 Of The Tropika “Kagiso’s Island of Treasure” Web Series [VIDEO]
Last week’s Kagiso’s Island of Treasure was all about Kagiso Lediga dipping his toes into the Jamaican dance scene and in this week’s episode he dives headfirst into their musical culture. Tessanne Chin is a popular Jamaican singer who has sang alongside the likes of Celine Dion – which means about as much to Kagiso […]
Radvertising: Episode 4 Of The Tropika “Kagiso’s Island of Treasure” Web Series [VIDEO]
Another week and, yes, that means a brand new episode of Tropika’s Kagiso’s Island of Treasure web series. The first three episodes have deftly covered the setup for this 10-episode show, involving comedian Kagiso Lediga’s trip to Jamaica to prove he can host the Tropika Island of Treasure 5 TV show and do a better […]
Radvertising: Episode 3 Of The Tropika “Kagiso’s Island of Treasure” Web Series [VIDEO]
Another week and, yes, that means a brand new episode of Tropika’s Kagiso’s Island of Treasure web series. The first two episodes have deftly covered the setup for this 10-episode show, involving comedian Kagiso Lediga’s trip to Jamaica to prove he can host the Tropika Island of Treasure 5 TV show and do a better […]
Radvertising: Episode 2 Of The Tropika “Kagiso’s Island of Treasure” Web Series [VIDEO]
So last week we pointed you in the direction of a rad new web series produced by the guys at Tropika as part of the lead-up to the Tropika Island of Treasure 5 show they air every year on SABC1. This is Kagiso’s Island of Treasure and, despite a few questionable directorial decisions here or […]
Radvertising: Tropika Launches New Web Series, “Kagiso’s Island of Treasure” [VIDEO]
For five years now, Tropika’s been sending a handful of local celebrities and consumers to an island paradise to compete against each other for a million bucks. They call this the Tropika Island of Treasure and they’ve sent everyone from Joey Rasdien to Tracy McGregor to take part in challenges on white beaches and in […]
Five Hot Advertising Trends of 2012
Mashable has put together its top five advertising trends of 2012. They say the trends are “mostly about the shifting ways that consumers experience content and how publishers hope to harness those experiences.” So pretty much the same as every other year. Here’s the list:
Axe Creates Morning-After Pillow For Men Who Hate Cuddling [VIDEO]
In a move that is bound to be labelled misogynistic by some, Axe has created an inflatable arm and chest that smells like the Axe fragrance. Called the morning-after pillow, it is designed for guys who aren’t too keen on cuddling with their lady friends the morning after a night spent together.
Australian Metro’s Brilliant “Dumb Ways to Die” Safety Video Goes Viral [VIDEO]
The Australian Metro recently needed to get out a safety message to their commuters. But not wanting to go the somewhat boring route of a traditional PSA, they opted instead for an edgy video featuring cute characters killing themselves in idiotic ways.