-
Radvertising: The Truth About “That Time Of The Month” [VIDEO]
17 Oct 2012 by Albi P in Advertising, Business, Marketing
When a brand gets called out by a civilian on any of the various, very popular, very public social platforms it can only go one of a few ways, and usually they all end up with the brand having egg on its face. Unless you are UK-based maxipad maker Bodyform, who spun one man’s comments into a brilliant marketing opportunity.
Just over a week ago, Richard Neill took to Bodyform’s Facebook page and accused the brand of horribly misrepresenting the effects of menstruation and in doing so set himself up for a massive fall.
Instead of scrambling at straws and trying to cover themselves, or launching into an aggressive defensive rant, Bodyform saw his comments as an opportunity.
Pure marketing genius.
-
The Eye
Latest News
-
That’s A Lot Of Cheese: R4 Million Worth Of Marijuana Seized By Police On Cape Town’s N1
It was reported about an hour ago, that Western Cape traffic officials have confiscated ...
-
This Mother Of Two Walked Right Up To The Men Who Beheaded A Soldier In London, And Negotiated With Them
Earlier this morning news headlines of the Woolwich attack on a soldier in London were ev...
-
One Of The People Who Landed At Waterkloof On The Gupta Plane, Is Missing
Now that everyone has left and the dust is attemptting to settle, it is interesting to kno...
-
Wireless Home Security Camera Lets You Watch What’s Happening On Your iPhone/Android – Get It Now For Only R899 (Save R1,800)
Whether you need to keep an eye on your new born while he/she sleeps, or you want some ext...
-
Man Hacked To Death In London Street – Bloodied Attackers Talk To Cameras Holding Machetes [Video]
Pretty graphic scenes in London, as two men allegedly hacked a soldier to death and choppe...
-
