For as long as the internet has been around, memes have also existed. But it is becoming increasingly difficult to create a meme truly worthy of the world “viral”.
Radi-Aid is a parody Christmas song, inspired by real initiatives such as Band Aid’s Do They Know Its Christmas? The music video, produced by a fictional organisation called Africa for Norway, shows Africans coming together in an effort to supply radiators to the people of Norway. It also features several African “celebrities” singing together.
The Australian Metro recently needed to get out a safety message to their commuters. But not wanting to go the somewhat boring route of a traditional PSA, they opted instead for an edgy video featuring cute characters killing themselves in idiotic ways.
Yesterday PETA (People for the Ethical Treatment of Animals) launched their new viral campaign to encourage people to “go vegan”. Unfortunately for them, what they apparently intended as a tongue-in-cheek ad has sparked outrage and concern by painting a sad picture of domestic abuse and violence.