I didn’t want to get into this, as it is clearly a publicity stunt of sorts, but the emails don’t seem to be stopping and I simply have to say SOMETHING about it.

I’m talking about this “National Skirt Extension Project” thing that is being advertised everywhere.

So check it out. Here are the ads that are being featured in newspapers and across the nation, including the Sunday Times. It’s pretty funny. They’re stating that all female toilet signs need to be changed with urgency, to an image depicting a longer skirt.

CLICK HERE for the website if you’re struggling to read that

CLICK HERE for the website if you’re struggling to read that

They have also taken out radio spots on various radio stations, including KFM, apparently.

I checked out the WHOIS of their website and it was only registered on 26 March, 2009. It’s owned by an ad agency of sorts, called Osco “Creative Connoisseurs.”

I called them and asked who the client is behind the campaign, or if they did it for themselves as a publicity stunt. Paul informed me that he simply registered the domain name for the client and cannot give out any of their details. If it was a genuine thing, he wouldn’t have been so cagey about that. He says a lot of reporters have called him and he told them the same thing. I mean, who wouldn’t give out a name and number to get people of their back?

I called the “NSEP” number (found on the website above) and there is a pre-recorded message and when you press 0 to speak to an operator, you stay on hold – forever.

There are no government emblems on their site either.

Is it serious? Not a fuck. It’s a pretty expensive joke and a good publicity stunt.

Now we just have to wait for the entity to reveal itself. Ooooooh!

Probably tomorrow. Probably Unilever.

And so, to finish off, I give you the stunning video I received from Jon C which involves the NSEP, as well as some cycling! It may well cause you to choke from laughter.

So, you know, be careful..

It’s SO awesome!

It’s like SO now!