I can’t really comment as I have a NUMBER of pink garments, including socks and underwear. Everyone knows only real men can wear pink, although it is certainly not the norm. But now it looks like the recession has caused some kind of lipstick related trend showing a rise in sales of pink men’s underwear, above other colour.
Check it out and, by the way, this one is FOR THE LAYDEZZ! :
Although not AS impressive as the boys at Giovanni’s
Jockey claim that sales of their coloured Y-front briefs have rocketed by an average of 60 per cent over the last six months – and the baby pink pairs have sold more than any other, seeing a 62 per cent boost in sales over the past three months.
Other colours that have seen a hike in sales are baby blue, orange, and a very fetching pistachio green.
If claims that men are perking themselves up using their pants is true, it adds a new dimension to lipstick economics – the theory market -watchers attribute to sales of small cosmetic items rising in a recession, or the fact that hemlines rise and fall with the economic state of the country.
According to Jockey, this sales spike mirrors a similar effect seen in America during the great depression of 1935.
Very interesting and it certainly does make sense.
I’ve always worn pink underwear so it’s not a big deal for me (Calvinia Klein do a great pink, by the way). Although, I must admit that, since this recession kicked in I’ve found myself wearing a lot more G-strings in the day to perk myself up.
Want to see?
[shows hem of G string, gets shy, blushed, runs away, squeeling, but in a provocative way]
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