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Seth Rotherham
  • APPLE CORE’S DEAFENING SILENCE CONTINUES

    16 May 2009 by Seth Rotherham in Apple Mac, Cape Town Products And Retail, Cape Town Services, Shops & Retail, Tech/Sci, Uncool

    With the comments section of our original Waterfront Apple Mac iStore article closing in on the 100 mark, Core’s non-response seems very much in line with those same comments.

    And I doubt they aren’t aware of it. When the comments section includes responses from current and ex-employees, as well as the owner of the Claremont iStore and a Google number 1 result for the search phrase “waterfront apple mac,” one would think it had come to their attention.

     

    waterfront-apple-mac-1
    Not enough..

     

    This, from a current Waterfront iStore employee (featured in the comments section of the original article):

     

    Anonymous Says:
    May 15th, 2009 at 5:41 pm

    I am a current iStore employee (I cannot say which store), and I just have to say that I fully agree with Seth.

    While I consider myself and a select few of my colleagues to be great salespeople and very knowledgeable with Apple’s products and accessories, as well as the tech industry in general, the majority of employees are not.

    The reason for this is that the turnover of staff is very high (the average period of employment is usually only a couple of months before they decide to leave) & as a result they don’t have time to be trained properly or gain experience.

    In my opinion, the reason the staff turnover is so high is because Core treats their employees, to put it simply, like complete shit. They do not keep their promises, their demands are unrealistic and they are very stingy.

    I really hope Apple enter the market in South Africa and open up one of their official retail stores. Employees like myself and a few of my colleagues will happily abandon Core to work for Apple, officially.

    Regards,

    Anonymous iStore employee.

     

    Do yourself a favour and check out the rest of those comments . Out of a current 85 comments, there is ONE positive comment. ALL the rest are negative and most of them are directed at both the iStore and the SA distributors, Core.

    Look, they’re consistent – I’ll give them that.

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