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Seth Rotherham
  • GISELE – EVERY TIME IS LIKE THE FIRST TIME

    07 Aug 2009 by Seth Rotherham in Supermodels

    New shots from her new London Fog campaign.

    gallery main-0729 gisele bundchen londonfog 00

     

    Just so you know:

     

    London Fog is a large manufacturer of coats and other clothes.

    The company was founded in 1923 as the Londontown clothing company by Israel Myers.

    During World War II, the company was known for making waterproof clothing for the United States Navy.

    Following the war, the company partnered with DuPont to make material for use in raincoats. These coats, which were the first to have a patented removable liner, were sold in Philadelphia, where they were a big hit.

    The company went public in the 1960s. By the 1970s, the company had its own stores, and was manufacturing not only raincoats, but also other types of clothes and accessories. At the time, two-thirds of all raincoats sold in the United States were London Fog.

    London Fog expanded internationally during the 1990s, selling in places like the United Kingdom and China.

    The original location of the London Fog Factory was in the Meadow Mills area of Baltimore, Maryland. The factory was then moved to Eldersburg, Maryland on Londontown Boulevard. In 1994, the company left their 465,000 square feet of building space in Eldersburg for Darien, Connecticut.

    [wikwikwiki]

     

     

    gallery main-0729 gisele bundchen londonfog 01

    gallery main-0729 gisele bundchen londonfog 07

    It’s good that Gisele came along.

    We need her. The world needs her.

    You should go to the nearest London Fog right now and reward them by buying a coat.

    It’s the least you could do.

     

    (I’m buying time – I’m probably sleeping – Pauly Shore is losing his mind here in LA)

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