Coca-Cola Australia has launched an innovative campaign called “Share a Coke”, by replacing its brand name on its bottles and cans with 150 different ordinary names in the run up to Christmas. They’re hoping it will go “viral”.
Essentially, Coke has chosen 150 of what they deem the most common first names, ranging from Craig to Matt and Claire to Sarah, and have printed them on bottles and cans to be sold at retail outlets in the coming months leading up to Christmas.
Each of the 150 names also comes with a unique song that can be listened to through the Coca-Cola Australia Facebook page.
For those whose names were not listed (including Bruce and Sheila), Coke has set up an operation at some 18 shopping centres around the country, where people can get their names printed on a can for free.
The idea is that people will want to actively search for their friends’ names and share it with them, or get them a can with their name on it.
Fans will also be able to make their own Coke commercials with pictures from their Facebook albums, pass around a virtual coke, and be eligible to win AUS$50 000 to share with their friends, or not.
Once December arrives, the campaign will switch to “share a Coke with Santa,” and the usual suspects like Rudolph will replace the 150 names from the previous months.
Check out this video they made for Luke:
Very cool. This certainly takes the branded coffee cup idea to the next level.
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