You might have caught this billboard in Cape Town CBD. It’s been created by our buddies over at Bletchley Park, for their client – Bronx Shoes. From the road it might just look like a guy with stubble. And what’s more, that stubble is in 3D. It actually comes out of the billboard.

But wait, there’s more. That stubble is growing…

No spice. There are hundreds of little servo motors behind that thing, making the stubble grow.

And how does the stubble grow, you ask? Simple – the more likes their Facebook page gets, the longer the beard grows.

Pretty frickin’ genius, if you ask me.

So go through to their Facebook page and click “like.”

Let’s get him looking like a young Santa Claus!