2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • du Cap Collection
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • US Media Gives Value Per Online News Consumer – $12 / Unique Reader

    18 Jul 2012 by Seth Rotherham in Business, Media
    Related Posts
    • Bill Gates Has Found A New Girlfriend - Meet Paula Hurd, Also Rich And Also Into Tech And Tennis
    • Friday Morning Spice
    • You Might As Well Check Out Bing's New AI Image Generator - It's Free And Fun
    • 25 Injured As Wind Topples Microsoft Billionaire's Boat
    • Student Digs - Inside Microsoft Heiress's R990 Million Apartment

    The recent sale of Microsoft’s shares in MSNBC indicated a price of $12 per unique reader. This is consistent with the value given to Huffington Post when they sold (at slightly more – $12.60 per unique reader).

    The Daily explores:

    What’s the average online news junkie worth to a media empire? About $12.

    That is, if Comcast’s recent price for Microsoft’s 50 percent stake of MSNBC.com is any measure. The cable company will pay a reported $300 million to buy the software giant out of the joint venture, which draws about 50 million monthly active users.

    Comcast seems confident that it can either attract more online traffic or use its undiluted ownership to leverage advertising revenue through packages that include both online and TV spots. In addition to MSNBC.com, the unit included Today.com, NightlyNews.com and Newsvine.com.

    At the end of March, Comcast valued the joint venture at $350 million. MSNBC.com will now be called NBCNews.com.

    “Through this new structure, we’ll grow by engaging users with our content directly, and on every platform,” Vivian Schiller, chief digital officer of NBC News, said. “This is a different model from the rest, and given where the future of online news is trending, we see it as a model with staying power.”

    Meanwhile, Microsoft said the deal gives it the freedom to build its own news-gathering operation, as Yahoo and AOL have done. Under the terms of the deal, the software firm will have to continue to highlight top stories from its former partner for about two years.

    The valuation is right in line with what AOL paid early last year to buy the Huffington Post Web empire. At the time, HuffPo had about 25 million monthly users, so AOL’s $315 million purchase broke down to $12.60 per reader.

    Click here for more.

    • ← What If Nelson Mandela Had Had Access To Today’s Social Media During The Struggle? [VIDEO]
    • Competition: Win Tickets To The Manchester United Game In Cape Town [CLOSED] →
    • Tweet
    • Tags:
    • microsoft
    • MSNBC
    • shares

    Latest News

    • New Research Shows That Stress Is Behind South Africa’s Richest High Schoolers’ Increased Vaping

      [imagesource:pexels] We've all seen the worrying amount of high schoolers waltzing by i...

    • Take A Look Inside The World’s Largest Ever Movie Screen [Video]

      [imagesource:x/spherelasvegas] We've previously marvelled over the new mind-boggling 'f...

    • The First Female Crash Test Dummy Is Helping Prevent Accident Risks For Women

      [imagesource:freepik] In the realm of automotive safety testing, a pioneering breakthro...

    • Thrilling Trailer For The Hunger Games Prequel Drops – The Ballad Of Songbirds & Snakes

      [imagesource:x/hungergames] After taking the world by storm and making Jennifer Lawrenc...

    • World’s First Ever Space Drug Factory Denied Re-Entry To Earth

      [imagesource:x/cnbc] Space is now the new business frontier and Varda Space Industries ...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo