2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • Lifestyle & Hospitality
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • US Media Gives Value Per Online News Consumer – $12 / Unique Reader

    18 Jul 2012 by Seth Rotherham in Business, Media
    Related Posts
    • Reddit Bought This Super Bowl Ad To Celebrate The GameStock Mayhem
    • WallStreetBets: How To Track Reddit’s Most Talked About Stocks
    • Small-Time App Traders Troll Wall Street And Send Stock Soaring
    • You Better Hope Your Boss Isn’t Using Microsoft’s Controversial 'Productivity Score' Tool
    • Thursday Morning Spice

    The recent sale of Microsoft’s shares in MSNBC indicated a price of $12 per unique reader. This is consistent with the value given to Huffington Post when they sold (at slightly more – $12.60 per unique reader).

    The Daily explores:

    What’s the average online news junkie worth to a media empire? About $12.

    That is, if Comcast’s recent price for Microsoft’s 50 percent stake of MSNBC.com is any measure. The cable company will pay a reported $300 million to buy the software giant out of the joint venture, which draws about 50 million monthly active users.

    Comcast seems confident that it can either attract more online traffic or use its undiluted ownership to leverage advertising revenue through packages that include both online and TV spots. In addition to MSNBC.com, the unit included Today.com, NightlyNews.com and Newsvine.com.

    At the end of March, Comcast valued the joint venture at $350 million. MSNBC.com will now be called NBCNews.com.

    “Through this new structure, we’ll grow by engaging users with our content directly, and on every platform,” Vivian Schiller, chief digital officer of NBC News, said. “This is a different model from the rest, and given where the future of online news is trending, we see it as a model with staying power.”

    Meanwhile, Microsoft said the deal gives it the freedom to build its own news-gathering operation, as Yahoo and AOL have done. Under the terms of the deal, the software firm will have to continue to highlight top stories from its former partner for about two years.

    The valuation is right in line with what AOL paid early last year to buy the Huffington Post Web empire. At the time, HuffPo had about 25 million monthly users, so AOL’s $315 million purchase broke down to $12.60 per reader.

    Click here for more.

    • ← What If Nelson Mandela Had Had Access To Today’s Social Media During The Struggle? [VIDEO]
    • Competition: Win Tickets To The Manchester United Game In Cape Town [CLOSED] →
    • Tweet
    • Tags:
    • microsoft
    • MSNBC
    • shares

    Latest News

    • Wow – Woman Whips Off Underwear In Pick N Pay To Use As Mask [Video]

      [imagesource: Facebook / Sabrina Chiloane] I genuinely cannot believe what is happening...

    • SA Cracks A Spot On Condé Nast’s Latest List Of Best Places To Visit

      [imagesource:here] Like many countries, South Africa's tourism industry has taken a kno...

    • 2OV Throwback Thursday – The ‘Vernon Koekemoer’ Viral Videos

      [imagesource: Facebook / Vernon Koekemoer] Jassis - now we're going way, way back. A...

    • Three Great Feelgood Movies To Watch On Netflix This Weekend [Trailer]

      [imagesource:here] Hang in there, the weekend is almost upon us. Take a walk down me...

    • Tiger Woods’ Accident Is An SUV Marketer’s Dream

      [imagesource: Genesis via USA TODAY Network] By now, you've seen the images and videos ...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo