Ogilvy Paris has come up with this amazing way to get everyone to start playing the acclaimed word game, Scrabble, via their mobile phone. The campaign hosts the game that was created in 1931 in a new and contemporary light.
WiFi hotspots were placed around Paris in places that you can’t get any connection. In order to access your own free connection called “Play Scrabble WiFi” you had to prove your skills for the legendary game. The bigger the score you got for your word, equals the amount of free WiFi minutes you could use. If you shared your words and scores with friends your connection time was also increased.
A clever way to see if people still know how to spell in the digital age and to save money on coffee at crazy Internet cafes.
[Source: YouTube]
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