Yahoo has a new logo! After 18 years of the same logo, they have decided to change things up.

Under CEO Marissa Mayer (ex-Google Vice President of Local, Maps, and Location Services) the in-house brand design team at Yahoo created the fresher, new look using a brighter purple and different letter sizes.

Yahoo had a 30-day campaign, where they released a new logo everyday. In a twist of events, the logo they finally revealed was not any of the designs featured in the campaign. Check out all of the logos here.

Some designers weren’t keen on the new looks that came out. Kevin Farnham, CEO of design firm, Method said:

Honestly some of them could have used a random font generator. There’s not a lot of discipline behind what they’re doing from a design perspective. You can tell different designers are involved in the making of them.

Here’s the brand new Yahoo logo, what do you think?

[Source: Adage]