Creating a successful app is similar to climbing Mount Everest. According to statistics you have a 22% chance of maintaining your app users’ engagement. The odds of summiting the tallest mountain on earth are 29%. Here are a couple of essential tips to help you improve your chances.
1. Tweak the check-in
Marketers encourage users to check-in, yet this function rarely serves as a benefit for users. If you must use a check-in, create an immediate reward system for users – it will make the experience less annoying.
2. Keep in mind time of day
App developers who’ve monetised their app with advertising should track app usage across various times of the day. Mobile users tend to use news and weather apps in the mornings, which would make it the perfect time to layer the app with a coffee ad. At night, users tend to use their smartphones for entertainment. If you drop your coffee ad in at night, you get no clicks. If you get no clicks, you get no ad spend. If you get no ad spend, you close the app. Unless you’re a trustfund baby doing this for kicks.
3. Make use of the overlap
App users want convenience and utility from their apps. The apps that sell offer helpful tools first, then focus on marketing. An example of this is a shopping list app that recommends items on promotion based on your shopping needs.
4. Create emotional engagement
Users that download and use a brand-specific app tend to be that company’s most loyal customers. The golden rule to creating a brand app is to keep it simple. The app should be one big motivation for users to communicate with the brand, and to develop or improve the app using their feedback. They’ll be happy to give it.
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[ Source : FastCompany ]
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