A select group of “digital influencers,” a.k.a YouTube content providers, got to have a chit chat with president Obama. Among them was an Obama impersonator, who got the chance to give his impression to the big man himself in the Oval Office.
The meeting was an effort by the White House to tap in on the YouTube content providers’ online influence, for their health insurance campaign. Collectively, the YouTubers have more than 35 million subscribers, with nearly 300 million monthly views. With YouTube reaching more adults aged 18-34 than any cable network, it is easy to see why Obama has called upon YouTube geeks for marketing.
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