Lazy men and aspiring hippies finally have an excuse to justify their dirty jeans, as Levi’s CEO Chip Bergh has said that washing your jeans is actually a big no-no.
The denim aficionado claims that avoiding the washing machine will keep your jeans in prime condition, and he practices what he preaches, not washing his jeans for over a year.
The company’s solution? Freeze your favourite jolling pants instead of giving them the cleansing treatment.
If saving your beloved skinnies from the a harsh scrubbing wasn’t enough, Bergh even highlighted the fact that the new Levi’s range takes less water to produce. Saving the world in style, man.
[Source] Business Insider
