We’ll all hate to admit it, but the mega-corporation that is Coca-Cola is continuing to make us better people. The bastards…

Following on from their ingenious Sharing Can idea, Coke’s new invention, as expected, is a brilliant combination of packaging, concept and execution – something they’ve becoming frighteningly good at.

Their newest idea is the Friendly Twist coke bottle, which requires another Coke bottle in order to open it. So there’s no hiding in the corner and being all anti-social with your buddy-bottle.

The idea was put to the test on a university campus, packed full of new students who didn’t know each other, which resulted in the students engaging and interacting with one another in order to get their Cokes open. It’s a diabolical, yet brilliant plan to make friends.

Right in the feels, Coke… right in the feels.

[source: AdWeek]