Friday, May 23, 2025

This Is Why Apple Bought Beats

After saying they could have done it on their own but Apple chose to buy Beats anyway "for the people", a lot of us have been asking "WHY?"

After the public confirmation of the deal yesterday the decision nitty-gritty of the deal are public knowledge and we can really assess what kind of impact it will have on the company as well as the online music industry as a whole. According to The Telegraph

Ultimately, the deal marks Apple’s desire to control and carefully package how we listen to music – be it via streaming, downloading or through premium headphones. And the $3 billion is surely music to Dre’s ears.

With the new acquisition Apple has the power to up their game with their competition such as Spotify and Pandora. Neither of these actually work in SA though so it will remain to be seen what kind of impact this buy-out will have for us locally. Read a bit more about the analysis here if you are an avid international user.

[Source: The Telegraph]