The kit comes with an educational pamphlet as well as pair of doll underwear, 19 coloured pads, a calendar and stickers to track periods.

What the actual f***. Not even I’m this organised. Although the video ad for the Period Party kit shows that young girls might prefer to learn about their menstrual cycles from their doll rather than their parents, I’m not too sure.

The Lammily Doll was created in 2014 and comes with a range of sticker-extension packs to encourage conversations about other taboos, like cellulite, freckles, acne, scrapes, bruises, scars and moles. The doll is normal as it has been modelled after an average 19 year old woman’s measurements.

I hope that manual adds that stretch marks aren’t like stickers that can just be peeled off.