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Seth Rotherham
  • Coca-Cola Has Another New Slogan

    20 Jan 2016 by Sloane Hunter in Advertising, Brands
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    One thing about humans is that we forget the unimportant things. Like how many slogans Coca-Cola has had in its (or our) lifetime. And you’d actually be surprised at how many are listed.

    Since 2009, their main slogan has been Open Happiness, but since the world has come to realise that Coca-Cola actually kills you, that slogan doesn’t quite fit well, does it. It’s more like, Open Death.

    So the brand has come up with yet another new slogan. And can you guess what it is?

    Taste the Feeling

    And this slogan won’t just be for ol’ Coca-Cola, but for its siblings Diet Coke (Coke Light) and Coke Zero as well. The move to umbrella all three products under one image was decided upon as, although people love Coca-Cola, some prefer to drink its counterparts for “diet” or “health” reasons.

    Now, here’s a bit of information for you: All of Coca-Cola’s previous slogans, since its development in 1886. Read and enjoy:

    • 1886 – Drink Coca-Cola and enjoy it.
    • 1905 – Coca-Cola revives and sustains.
    • 1906 – The great national temperance beverage.
    • 1908 – Good til the last drop
    • 1917 – Three million a day.
    • 1922 – Thirst knows no season.
    • 1923 – Enjoy life.
    • 1924 – Refresh yourself.
    • 1925 – Six million a day.
    • 1926 – It had to be good to get where it is.
    • 1927 – Pure as Sunlight
    • 1927 – Around the corner from anywhere.
    • 1928 – Coca-Cola … pure drink of natural flavors.
    • 1929 – The pause that refreshes.
    • 1932 – Ice-cold sunshine.
    • 1937 – America’s favorite moment.
    • 1938 – The best friend thirst ever had.
    • 1938 – Thirst asks nothing more.
    • 1939 – Coca-Cola goes along.
    • 1939 – Coca-Cola has the taste thirst goes for.
    • 1939 – Whoever you are, Whatever you do, think of good ice-cold Coca-Cola.
    • 1941 – Coca-Cola is Coke!
    • 1942 – The only thing like Coca-Cola is Coca-Cola itself.
    • 1944 – How about a Coke?
    • 1945 – Coke means Coca-Cola.
    • 1945 – Passport to refreshment.
    • 1947 – Coke knows no season.
    • 1948 – Where there’s Coke there’s an ice cold.
    • 1949 – Coca-Cola … along the highway to anywhere.
    • 1952 – What you want is a Coke.
    • 1954 – For people on the go.
    • 1956 – Coca-Cola … makes good things taste better.
    • 1957 – The sign of good taste.
    • 1958 – The cold, crisp taste of Coke.
    • 1959 – Coca-Cola refreshes you best.
    • 1963 – Things go better with Coke.
    • 1970 – It’s the real thing.
    • 1975 – Look up, America.
    • 1976 – Coke adds life.
    • 1979 – Have a Coke and a smile
    • 1982 – Coke is it!
    • 1985 – America’s real choice.
    • 1986 – Red, white & you. (for Coca-Cola Classic)
    • 1986 – Catch the wave. (for New Coke)
    • 1987 – You can’t beat the feeling!.
    • 1990 – Can’t Beat The Real Thing.
    • 1993 – Always Coca-Cola.
    • 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).
    • 1998 – Coca-Cola always the real thing! (UK)
    • 1999 – Enjoy. (also used in the UK)
    • 2001 – Life tastes good. (also used in the UK)
    • 2003 – Real. (also used in the UK)
    • 2005 – Make It Real. (also used in the UK)
    • 2006 – The Coke Side of Life (also used in the UK)
    • 2009 to 2016 – Open Happiness (primary)
    • 2014 – Share A Coke
    • 2015 to 2016 – Choose Happiness (secondary)
    • 2015 – Kiss Happiness
    • 2015 – 2016 Holidays – Taste Christmas
    • 2016 – Always real
    • 2016 to present -Taste the Feeling (primary)

    [source: gawker]

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