Send me to a Champions League football match and my mates can take a hike – I’m pretty sure they wouldn’t mind me saying that.
Well it was a somewhat harder choice for one football fan over in Rome, the man thinking he was getting away with pulling one over on his mates when really he was set up as the butt of the joke. Adweek reports:
“With thousands of people watching, the whole thing was orchestrated around an entirely unaware guy,” one of the Publicis creatives tell us. “One take at Olympic Stadium right before the Roma vs. Real Madrid match, no chance to make the second attempt—and not a single actor, all for real.”
The victim was a good sport about it in the end, even letting the brand share his personal Facebook page as extra proof of the ad’s authenticity.
Whether or not you believe that is up to you, but the fact remains that it is a pretty awesome way to punt your beer.
[source:adweek]
