2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • du Cap Collection
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • Cape Town, Are You Ready For Craft Milk?

    11 May 2016 by Jasmine Stone in Health, Lifestyle, United Kingdom, Vibe
    Related Posts
    • Would You Pay R1 850 For A Single Beer?
    • Hazies, White Whales, And Beer Walls: Read This If You Have No Idea What Beer Geeks Are On About
    • Beware The Germs Carried By Cape Town’s Bearded Hipsters [Video]
    • Britain Learns A Nasty Truth About So-Called 'Craft Beers'
    • It’s Only A Matter Of Time Before This VHS Tape Trend Hits Cape Town

    Remember back in the day when your post was delivered on time by someone you knew, and fresh milk arrived at the doorstep every morning ready for your enjoyment?

    Those days have largely disappeared now, although over in the UK morning milk delivery is making a comeback. So what is driving this ‘phoenix rising from the ashes’ recovery? You know where this is going:

    And the reason for this startling turn-around? Millennial hipsters who are now having a taste for what is being dubbed ‘craft milk’ in the way they also rediscovered ‘craft beer’…

    As [milkman] Kevin Read deftly pilots our float around the back streets of trendy Shoreditch, he tells me that the opportunity to reinvent the modern milkman – whilst initially met with scepticism – has now been embraced by “milkies” everywhere…

    “But we’ve hung about, and we owe much of our renewed popularity  to one type of person.” He gestures to a group of obvious twenty and thirty-somethings  by the side of the road, wearing plaid shirts, skinny jeans and only just finishing up their night out. “Hipsters.”

    The hipster revolution has caused quite the social stir, from bringing back the beard to turning vinyl records once again into a viable industry. The milkman, it seems, is simply the latest beneficiary of this subculture.

    “I feel like I fit in with the hipsters,” laughs Read, as he strokes his own facial hair. His black fleece and jeans, unfortunately, disagree.

    craftmilk2

    Shoreditch is renowned as a hipster stronghold, so much so that Russell Brand owns a ‘non-profit, anti-capitalist coffee shop’ there.

    More on why fresh milk is so sought after:

    “A lot more people are thinking about where their milk comes from now. There’s a much bigger focus on organic milk, and smaller dairies with milk floats feel more reliable to the people. Unless we could actually milk a cow on our customers’ doorsteps, this stuff” – he gestures to the tinkling bottles in the back of the float – “is the purest you can get.

    Yeah, I was into organic milk long before it was cool.

    How long before Bree Street doorsteps are dotted with milk bottles and beany-wearing hipsters popping their twirled ‘taches out into the crisp morning air? You know it’s coming soon…

    [source:telegraph]

    • ← Hectic UK ‘Leave EU’ Group Posts Controversial Video, Featuring Donald Trump’s ‘Snake’ Poem Voiceover
    • It Turns Out A Little Oxygen Tweak Might Be The Health Kick You Need [Audio] →
    • Tweet
    • Tags:
    • craft beer
    • craft milk
    • hipster
    • Hipsters

    Latest News

    • US Urged To Reveal UFO Evidence After Explosive Claim By Intelligence Whistleblower [Video]

      [imagesource:pixabay] The US government is coming under pressure following the bombshel...

    • Meghan Markle’s Podcast Deal Might Lead To 200 People Losing Their Jobs At Spotify

      [imagesource:spotify] So Prince Harry and Meghan Markle’s highly-publicised Spotify d...

    • Did They Just Find A Human Limb On Main Beach In Melkbosstrand? [Image]

      [imagesource:wikimediacommons] A very suspect set of bones was found at the popular Mai...

    • Wednesday Morning Spice

      [imagesource:covers.com] FF+ Proposed ‘Self-Determination’ Bi...

    • At 4 850 Years Old This Tree Is Older Than The Pyramids Of Giza

      [imagesource:flickr] People flock to Egypt every year to visit the 4,500-year-old Great...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo