2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • du Cap Collection
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • Pick N Pay And SANParks Have Had A Shocker With Their Latest Marketing Gimmick

    15 May 2017 by Jasmine Stone in Advertising, Animals, Business, Environment, South Africa, Vibe
    Related Posts
    • Checkers And Pick N Pay Are Wiping The Floor With Woolies
    • Fancy That: Some Things Are Actually Cheaper At Woolworths
    • The Reason You Saw SANParks Choppers Over Table Mountain This Past Weekend
    • OK Furniture's Latest Ad Is A Total Stinker [Video]
    • You Can Get Your Own KwikSpar For Five Bar

    Let’s all just be thankful that Stikeez are a thing of the past, because if you ever had the misfortune of watching a child meltdown you’ll know they were basically pure evil (HERE).

    Pick n Pay are now in the midst of their Super Animals campaign, in conjunction with SANParks, but it hasn’t taken long for a few stinkers to come to light.

    As part of the campaign customers earn cards with different animals on them, but a few ‘facts’ have come under scrutiny.

    Below from EWN:

    Shortly after its launch, however, complaints poured in about a number of cards being factually incorrect.

    The steenbok card shows a picture of the European Alpine ibex, while the 39cm Arctic tern bird weighs 125 kg…

    The Kori Bustard is the world’s heaviest flying bird, tipping the scales at around 16 kg, just to put into context how outlandish that monster tern is.

    SANParks, which receives some of the proceeds generated from super animals, says they’re working alongside the retail giant to fix the errors.

    SANParks’ Reynold Thakhuli says: “We’re going to look into these cards, making sure we don’t have problems going forward. We acknowledge the mistake and we apologise to our patrons.”

    Pretty awkward when a campaign designed to educate children on South African wildlife drops the ball.

    Over on 702 Kieno Kammies touched on what they’re calling the ‘magnificent seven errors’:

    All that jazz aside, the campaign has the potential to do some good. Below from the esteemed Kempton Express:

    SANParks receives R1 from every Super Animals album sold and is supporting the campaign for its fun and educational value. The Super Animals cards are a range of 108 cards that can be collected and placed in a collection album.

    Pick n Pay customers receive four cards for every R150 spent in store. The campaign runs until June 4 or while stocks last.

    I suppose all’s well that ends well.

    [sources:ewn&702&kemptonexpress]

    • ← If You’re Holding Your Wine Glass Like This, You’re Making A Mistake
    • Beyoncé, Scarlett, Gwyneth And Miley – Maria Tash Is The New Darling Of The Hollywood Celeb World →
    • Tweet
    • Tags:
    • ad fail
    • amrketing fail
    • pick n pay
    • SANparks

    Latest News

    • FYN Restaurant Is Pretty Affordable Compared To Overseas Competition

      [imagesource: Instagram / FYN Restaurant] FYN Restaurant, the stylish Japanese kaiseki-...

    • Suffer From Heartburn? You Should Try These Fruit Juices

      [imagesource: Emily Frost / Shutterstock] In my teens and early twenties, I thought hea...

    • Carte Blanche Warns About SA Travel Company [Video]

      [imagesource:here] In case you hadn't noticed from the hundreds of social media posts, ...

    • That Lodge Lifestyle Outside Plett Is All Yours For R50m [Video]

      [imagesource: Property24] Listen, nobody is saying that living in Plettenberg Bay is no...

    • persuasion

      SPL!NG Movie Review: Persuasion

      Watch films via Labia Home Screen*. Persuasion is based on the Jane Austen novel of the s...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo