Thanks to Hitler, the swastika will never be seen as it once was.

While the original symbol was predominantly used by Hindu and Buddhists, “svasktika” being a Sanskrit word meaning ‘It is’, ‘Well Being’, ‘Good Existence’, and ‘Good Luck’, why did an American clothing company think it a good idea to attempt to bring it back?

Well, apparently the decision was made in an attempt to reclaim the symbol as one of “love”.

Of course, it wasn’t long at all before the rebranding of the Nazi emblem was criticised on social media as the public refused to support the campaign.

Obviously. What were they even thinking?

Let’s take it over to BBC to find out:

In an interview with Dazed and Confused magazine published on Sunday, the company behind the campaign, KA Designs, said that they hoped to “share the beauty of this symbol detached from the hatred associated with it”.

The company said that none of its staff had experience in the fashion industry and that the design was “nothing new”.

It added that it “wouldn’t care” if the products were purchased by “some kind of neo-Nazi” because the message was that “peace, love and freedom win over hatred, war and prejudice”.

“The swastika is coming back, together with peace, together with love, together with respect, together with Freedom,” the company said in a video posted on Facebook, adding: “Introducing the new swastika.”

Ummm, coming back? In the form of increasing alt-right propaganda, maybe.

But it gets worse.

The brand directed their campaign at those who support the LGBT community and had the audacity to use the eight-colour rainbow design, originally created in 1978 by the late San Francisco-based artist Gilbert Baker as a symbol for the gay community, as a background.

Didn’t Hitler kill homosexuals, too? Honestly, check the abomination:

So what did the clothing company do as a result of the backlash?

Wait for it:

In what appears to be a complete U-turn as far as “reclaiming the swastika” goes, the original rainbow designs were replaced days after appearing online with a new “anti-swastika” range of merchandise.

Whether this entire episode serves the clothing company well with the promotion and sales of its amended design remains to be seen. The brand has yet to share information on its sales figures.

So what, now they are anti gay Nazis? I am so confused.

[source:bbc]