Thursday, February 20, 2025

Checkers Really Stuffed Up This Mother’s Day Promo

Mother's Day is around the corner, and Checkers thinks it knows exactly what moms around the country will love. Yeah, not sure we agree.

If you’re planning to spoil your mom on Mother’s Day, here’s a tip: household cleaning products make great gifts. At least, that’s what Checkers likes you to think.

The local shopping chain has got social media up in arms after someone posted a picture of a promotional display at one of their stores. It shows cleaning products grouped together with a sign saying “Gifts to Wow Mom”!!

What a delayed April Fools’ Day prank, right?

Observe the sexist foolery:

Not cool, Checkers, not cool at all.

Some have inundated Checkers’ Facebook page with comments to tell them to clean up their act, reports SA People:

“Hey Checkers, is this a revival of the 1970’s? ‘Wow Mom’ with household cleaners. Embarrassing is an understatement,” wrote Nic Mayger.

Charleen van Staden was having none of it, commenting: “What a joke. I can’t even believe the manager(s) approved it! No to racism, no sexism!”

Tweeps also had a field day ripping Checkers to shreds, according to Times LIVE:

Twitter user @AsiamahJonathan was especially on point:

Let’s hope Checkers cleans up this mess. At least they can get their own cleaning products at a good price.

P.S. Another eagle-eyed reader, 2oceansvibe’s favourite Ferg, sent this in from his local Woolies:

Yup, also not a good look.

[sources:sapeople&timeslive]