Every four years the footie World Cup rolls around, and a new generation of heroes and villains are beamed into our homes.
Also beamed into our homes – adverts, over and over and over, to the point where you actually wake up in the fetal position with a jingle rattling around your brain.
You might say it’s my fault for watching as much of the World Cup coverage as humanly possible, but you don’t have to be a football aficionado to have had enough of the Hyundai advert featuring Adam Levine and Maroon 5.
Please, god, make it stop!
At one point I counted SuperSport playing the seconds-long clip three times within a minute, and just when you think you’re due for some breathing room they tee it up again.
I don’t give two damns about cars – they get me from A to B – but I’ll make a point of never owning a Hyundai for as long as I can draw a breath.
This advert belongs in the bin:
Awful. Cool red pants, Adam, and thanks for ruining a great song.
I would love to know what ad exec thought that Bob Marley’s classic needed a redo, and then picked up the ringer and called Maroon 5?
A little Twitter search reveals that I am not alone:
SA comedian Yaseen Barnes gets it:
As does Emma Turd of Bitcoin, Bishops and iPhone fame:
A few more, just to really drive home the point:
I hope whoever sanctioned this abomination is happy with what they’ve done. There are rumours that some people have actually pierced their eardrums with a sharpened pencil to make it stop, but they remain unconfirmed.
By the way, if you thought the actual cover itself deserves to be listened to in full, it doesn’t:
