Oobah Butler loves a prank as much as the next guy, but he’s just much better at it than most.

That name might be familiar to you, and that’s because Oobah is the same bloke who pulled off the infamous The Shed at Dulwich restaurant con.

I would highly recommend catching up with how he turned his shed into London’s number one ranked restaurant, but let’s deal with this fashion piss-take for now.

VICE with those details:

Paris Fashion week is iconic amongst A-Listers and fashion inner circles. It’s the place where you find all the next big trends, the crème de la crème of fashion weeks. Georgio Peviani was getting loads of attention at PFW.

Buyers from Milan wanted his denim in their stores, the inner-circle wanted him at their showrooms and A-Listers partied with him at night. But the man doesn’t actually exist.. does he? This is the time Oobah Butler faked his way into Paris Fashion Week.

I can dig that:

Fashion, dahling – what a load of bollocks.

[source:vice]