Sometimes your predictions hit the nail on the head, and other times you’re left with a little egg on face.

Business Week definitely find themselves in the latter category, although at least they can have a laugh at themselves.

Apple’s market value has now hit a cool $1 trillion, which is a number with enough zeroes to make us all go cross-eyed, but if you throw back to the February 5, 1996, edition of Business Week, you would see they weren’t predicting great things.

I guess all you can do is LOL:

I’m just glad they didn’t use the cry-face-laughing emoji, which has become a blight on humanity.

It gets even better when you read the article itself, hosted on Bloomberg after they bought the magazine. Here’s the header:

Apple Computer, once the hip flagbearer of high tech, is in sad decline. There are lessons aplenty.

First lesson – the word ‘hip’ is now only used by people over the age of 40.

Other lesson – buy Apple shares, sit back, and ride the gravy train.

[source:bloomberg]